Can we do a show about food, fun and FourSquare? That’s the question I posed to Lashan Browning, Executive Producer and owner of NOLA Productions. I never imagined the journey that question would begin — and we’re not even there yet!
Creating a television pitch is a long process, in fact, it’s very similar to writing. It starts with an idea, a story, then the concept is revised and developed. From there, you go into production: you shoot, you edit, you write, you revise. And you do this over and over and over until you’re satisfied with your results. Like I said earlier, we’re not there (yet!)
We want to create a show that is based around local restauranteurs who often lack a good online media strategy. We want to showcase the importance of social media and building your customer base. We want to play up on favorite foods and local tastes — show off FourSquare Mayors, Tweet-Ups and Facebook friends. Essentially, we want to blend online fun with a lot of good food and cameras!
So we developed the idea and started filming. We released a first cut. It’s not bad, but it still needs work. In most cases, this type of work is done secretively, behind the scenes and with little fanfare. But this is a show about social media — so why would we keep it a secret?
Okay, okay, I know…. once you open up things online, you could be in for a world of trouble. I understand that there are nasty, vicious people out there, grumpy curmudgeons who just want to harbor resentment. Whatever. Those people will never make my Christmas card list! But what if we could actually find useful, constructive and thoughtful feedback? That’s what we’re looking for.
Michael Rosenblum of the New York Video School has already offered his critiques and comments — and they’re very, very good. So good, that he’s got people commenting on his comments. And that’s exactly why we’ve set out to do this.
So what are your thoughts? What do you have to say? As soon as we get a revised video up, we’ll post that as well. And the process will start all over, again. Looking forward to it!