Say those three letters to me and I get giddy with excitement. I remember the Home Shopping Network from my childhood days when it seemed to have exploded overnight. Were people really buying from their television sets? Could a network really build a community of dedicated fans? What was all the buzz about?
Looking back, I honestly think that HSN was the original social network. Viewers were no longer a passive audience. They could call-in, speak with hosts, correspond with the network and offer feedback and advice (and this was back in the 70’s and 80’s). Look where they are today: on Twitter, Facebook and streaming live online, just to name a few toes in the new media pool.
HSN personalities have also kept up with the times. Gone are the big-haired, caked makeup and too tanned looks that we all remember from back when. Now, people like P.Diddy, Iman, and the fashion team of Badgley Mischka are strutting their stuff in the studio. Hosts and guests no longer need to do a “fast pitch” to their audiences; instead, the dialogue is natural, unrehearsed and casual conversation among friends.
In the culinary world, great chefs like Todd English, Emeril Lagasse and Wolfgang Puck take center stage for millions of viewers. So, in 2009, when HSN launched “HSN Cooks!” a 24-hour live special dedicated to all things in the kitchen, it was a huge success.
Following up on that success will be the Spring 2010 launch of HSN Cooks! and I am humbled and honored to be a part of the production. (Big hugs and a huge thank you to Korey, Stephen and Blair who have believed in and supported me since the beginning of my journey. You guys rock!) I will be speaking about the Command Performance line of cookware, a longtime best-selling product of HSN. Command Performance is regarded as the “jewelry of your kitchen” because each piece in the line is just beautiful! (Get a sneak peek to the Command Performance cookware by visiting my photo album here).
Starting on Sunday, March 21 at 10 AM (EST) and going through Monday, March 22, I will be joining various HSN hosts in bringing some of the best Command Performance pieces to you. I am so excited and cannot wait to get started. Tune in on Sunday and Monday!